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Have you ever received an e-mail that resembled a web
page? It was possibly a
newsletter that you subscribed to or an advertisement from your favorite
department store. E-mail
messages like those are considered HTML based e-mails.
With increased flooding of e-mails that are crammed into
recipients’ mailboxes every day, it is crucial that your e-mail stands
out. Regardless of your
e-mails objective, an HTML e-mail will turn a simple, text-based e-mail
into a message with a strong impact that presents to your recipients a
powerful impression. HTML
e-mails allows your creative side to show through. Whether you are sending out surveys, quizzes, contests,
promos or invites, HTML e-mails allow you or your company to appear more
professional, competent and dedicated to your recipients.
You may be wondering if you have to learn HTML code.
Absolutely not! There are many applications on the market that allow you to
create professional looking HTML pages with only a little practice.
One of the leading products is called Microsoft FrontPage
and can be found at most computer and electronics stores.
Products such as Microsoft FrontPage are sometimes referred to as
WYSIWYG
(pronounced “wiz-ee-wig”) programs. WYSIWYG is an acronym for “what you see is what you get”.
WYSIWYG refers to a program that allows an interface or content
developer to create a graphical user interface
or page of text so that the
developer can see what the end result will look like while the interface
or document is being created. These
programs are simple and fun to learn.
Review Microsoft FrontPage at www.microsoft.com/frontpage.
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